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ruslanlobanovv@gmail.com
Art Director and SMM working across fashion, beauty, home & lifestyle brands.
I am a multidisciplinary creative operating at the intersection of visual storytelling, brand strategy, and digital content. I build cohesive visual systems that translate brand identity into clear and compelling narratives across all touchpoints.
My work combines concept development, art direction, and content production — from shaping creative vision to executing it across social media, campaigns, and digital platforms. I focus on precision, consistency, and creating visuals that feel both contemporary and intentional.
Key Experience
RUSSIAN MIELE CLUB — Art Director
Defined and developed the brand’s visual strategy across digital and social platforms. Led creative direction for campaigns, imagery, 3D assets, website design, and content production. Oversaw store design and visual merchandising, ensuring a cohesive brand experience across both physical and digital touchpoints. Worked closely with the social media team to shape and maintain the brand’s visual presence across all channels.
MORPHEUS — Art Director
Led the visual direction of the brand across social media, website, and digital campaigns. Developed a cohesive visual language, oversaw content production from concept to final delivery, and directed photo shoots from pre-production through post-production. Built and managed creative teams while ensuring consistency across all brand touchpoints.
NUSELF — Head of SMM
Developed and executed a comprehensive social media strategy aligned with brand and business objectives. Managed a cross-functional creative team, coordinated content production, and introduced new content formats to strengthen audience engagement and support commercial growth. Worked closely with marketing, PR, and design teams to ensure consistency across all communication channels.
SHOP KEEP LOOKING — Senior SMM Manager
Built and executed a social media strategy for a beauty e-commerce brand. Produced content aligned with brand positioning and led photo and video production to strengthen visual identity and audience engagement.
ARTSKILLSTORE — Art Director & Content Lead
Led creative production across social media and educational platforms. Directed photo and video shoots, developed content concepts, and managed the visual identity of the brand. Oversaw content creation from planning and production to publishing, ensuring consistency across all digital channels.